Description du projet
CHANEL BLUE SERUM
Chanel Inner Creative Director:
Chanel Inner Artistic Director:
Maryline JOST KIEHL
This campaign has been produced by URSUS (ex QK)
Our mini-films directed by Jean Claude Thibaut celebrate the new formula of Chanel’s revolutionary Blue Serum skincare. Featuring top model and Chanel ambassador Lui Wen, the series of campaign films is immersed both in the beauty of nature and the efficiency of science. Our quadriptych ultimately takes us on a unique journey through the Blue Zone regions of Costa Rica, Sardinia, and Greece – a journey that is narrated by Lui Wen herself with simplicity and honesty.