Description du projet
Laurence LEPETIT & Eric BUISSON
Absolut has an international reputation that needs to be kept up with daily, towards even more of a premium identity. Therefore, the brand challenge with this visual campaign (film and photography) was to strongly affirm Absolut’s unique heritage and high-end character through a contemporary and appealing story-telling. Featuring an atelier and mood-board setting, this campaign thus focuses on the intellectual and creative narrative behind Absolut’s updated bottle design, while highlighting its Swedish heritage.